Businesses these days need to update their marketing strategy to stay relevant in today’s competitive industry. Gone are the days when a business entity can remain relevant using traditional channels like print, radio, and TV. That’s because internet technology plays an important role in everyone’s lifestyle right now. What’s more, gadgets with access to internet have become readily available to everyone while social media apps help connect users thereby increasing the relevance of internet technology. In fact, recent surveys revealed about 2.5 billion have access to internet.
The Rise of Digital Marketing Agencies
Although businesses know the importance of internet and its related tools in today’s marketing strategies, majority of these entities do not know how to utilize the technology. This is probably due to the fact that internet technology is very complex that only a handful knows how to manipulate it.
Fortunately, experts in the field have pooled their resources and knowledge on the matter to put up digital marketing agencies that would help businesses utilize the current technology. With their innovative products and services, businesses nowadays are able to maintain their presence to their customers who are now using internet in their daily lives.
Digital marketing industry continues to grow each day as more and more businesses require this kind of strategy. Now, more digital marketing agencies are put up to answer the growing demand in digital marketing. These are some of the digital marketing agencies which created a buzz through their innovative strategies last year.
“We started BREAKFAST with the intention of creating entirely new products that harness the power of the web, and in turn, change how people interact with it in the real world.”
Breakfast is a distinguished digital marketing agency. It has worked with several known companies by producing some of the famous strategies in the field. One of its notable projects is the strategy it developed for Conan O’Brien’s company. Prior to Conan’s debut on TBS, it sought Breakfast’s help to introduce the show with a bang. Breakfast immediately conceptualized a strategy which used an orange blimp integrated to Foursquare. As the blimp hovered in various places, internet users can check-in into Foursquare. This strategy helped boost Conan’s debut on TBS.
The 2011 Superbowl was one of the most celebrated sports that year. Businesses knew that this event was a big opportunity to showcase their products and services as millions of people tune in to superbowl.
One of the clients that took advantage of the Superbowl was Mercedes-Benz. It enlisted Razorfish to come up with the most innovative digital marketing strategy. Razorfish quickly came up with the first ever “Tweet Race.”
The idea included 4 teams in a 1,400 mile race. Their vehicles were tweaked so it would use “tweets” from followers as fuel. When the team got 4 tweets from their followers, they were allowed to drive for 1 mile. The idea was so clever that it attracted about 21,000 users and generated about 150,000 tweets. This marketing strategy allowed an old company to become relevant in today’s internet driven market.
As mentioned, Super Bowl is a venue that is considered Gold among businesses. Many companies purchase TV spots because the sporting event garners millions of viewers each year. However, one company decided to skip the idea of advertising in Superbowl and that was Pepsi.
Pepsi used to participate in Super Bowl ads but in 2010, it decided to reroute its 20 million dollar campaign fund to a more relevant digital campaign. Its project the Pepsi Refresh Project aimed to fund projects from various participants. It sought the expertise of Huge in order to pull this big ambition. Fortunately, the campaign was a success. It created a buzz in the social media scene and it helped the company establish a closer bond to the community.
Several years ago, we store documents, photos, movies, music, and other types of data in our personal hard drive. The same goes for businesses; they utilize highly advanced storage equipment to store important data and files. Storing files in this manner is quite advantageous because users can easily retrieve files when needed.
The only drawback to this is that personal storage is limited to the amount of space indicated in the platform. For instance, when one store files in his personal computer, the day will come when his hard drive is almost full. A person can either buy a new hard drive or delete files if you wish to store more data from your PC. In addition, files stored in personal hard drives can’t be accessed in other locations. Meanwhile, businesses always deal with the cost of maintaining such platform. Large data storage systems need to be housed perfectly. Businesses need to employ electricity in order to run these things. Meanwhile, they need to employ IT experts for maintenance and troubleshooting. For some, the idea of storing files in personal platforms becomes a burden in the long run.
The Emergence of Cloud Storage
There is indeed a need for an efficient and effective storage system that will allow people and businesses to store files without having to constantly deal with the constraints imposed by personal hard drives. Currently, a new technology called cloud storage provides solutions to these dilemmas.
Cloud storage is indeed the new trend in storing files. Basically, this is a way of storing data to a remote database. The platform is located off site and is operated by a third party. Clients enter into an agreement with the third party in order to use their database. The internet serves as the connection between the client and the database thus it is possible to store or retrieve files anywhere as long as there is internet connection.
Advantages of Cloud Storage
There are numerous advantages to using cloud storage applications. One is the convenience of retrieving and storing of files in any location. As mentioned, a client is only required to have internet connection to be able to access the cloud application. For example, an individual can upload photos in a photosharing site like Instagram and Photobucket. He or she can download photos anywhere with internet connection.
In business, storing documents in cloud applications means cutting costs involved in maintenance of business owned storage equipment. Business owners no longer need to buy large hard drives and no longer need to maintain them in large facilities. Thus, it saves them money in the process.
Growing Concerns of Cloud Storage
Advantages of storing files in cloud applications are indeed true. However, some are not confident with handing out files to third parties. One primary concern is actually security. When an individual uploads a document in a cloud application, there’s a possibility that others will have access to those files too. For example, when the individual’s password is hacked, the hacker will gain access to the owner’s account.
Another concern is the fact that data can be intercepted en route. When a client uploads his file, the data travels for a time. This is when the data become vulnerable to hacking. However, some applications are addressing this concern. For instance, clients are encouraged to use HTTPS when using the internet because this is more secure than the traditional HTTP.
Lastly, a huge concern is that hackers often target the main site or the heart of the cloud storage facility. When this happens, you could lose your files in an instant or they could leak your personal files to anyone. This is the reason why individuals are encouraged to choose cloud applications wisely. Those with good history in security and privacy can be counted on.
Like every technology available today, it must be approached with care. Cloud storage has allowed individuals to store and retrieve data with convenience. Businesses have taken advantage of the benefits imposed by third party cloud storage. The technology has cut costs in order for individuals and businesses to save significant amounts of money. However, everyone needs to be vigilant because there’s always that possibility that hackers will be able to get past security.
In today’s market, businesses must think of innovative ways to remain relevant in this highly competitive industry. This is the reason why most business owners are tapping the social media scene because this is where a large chunk of the market can be found. People use social media to connect with relatives, friends, and colleagues at work more than ever. As such, it is only logical for businesses to make their presence available in this channel.
Apart from the popular social media tool people use like Twitter, Instagram, and Facebook, there is a new social media app that allows businesses to market their products and services. This new tool is called Snapchat.
What is Snapchat?
Snapchat is a social media application that allows user to share photos or videos known as “snaps” to users of the app. It may sound like other apps in existence today but Snapchat promises a unique experience to its users. That’s because these snaps can only be viewed by people for 10 seconds or less. Once the time is up, the snap is deleted forever.
Uses of Snapchat
Researchers thought that people would use Snapchat for mainly for the unique privacy feature. A snap will be gone forever once it is viewed therefore; users feel confident because it does not pose threat to one’s privacy.
However recent studies show that Snapchat users prefer this application not for its privacy feature. Rather, users find the fun factor of the app very appealing to today’s social media lifestyle. Majority use snaps to take wacky “selfies” which they share to friends. Users aren’t worried about the photos staying online because it gets deleted right away.
How Businesses Benefit from Snapchat
Although not that popular like the other apps used for social media marketing, there is no doubt about Snapchat’s importance in maintaining social media relevance. That’s because in essence, Snapchat is about building anticipation. A snap shared can instantly create buzz among potential customers. In businesses today, products and services are more likely to succeed when it is “hyped-up,” and Snapchat supports this business idea.
Moreover, Snapchat has a demographic that businesses should not neglect. According to recent surveys, about 26 million people in the U.S. use the application. Women accounts for 70 percent of the population while 77 percent accounts for college students. It is further revealed that 58 percent of the college students are more likely to purchase products or services if they are sent coupons through snaps.
This goes to show that Snapchat is indeed a useful tool in marketing. Since it is free and it millions of users, businesses might as well participate in this new craze to maintain social media presence.
Clever Snapchat Marketing Ideas for Businesses
Here are some ideas that businesses can adopt to boost their marketing efforts in social media using the app.
Snaps as Sneak Peak for a Particular Service or Product
Businesses often come up with new products and services which they introduce during product launching. However, it helps build anticipation if businesses can send quick snaps of their upcoming products. As mentioned above, creating buzz is helpful in marketing. In movie industry, moviemakers use trailers to hype up the main movie. This is what Snapchat aims to do as well.
Coupons and Snaps
A business can also send coupons through snaps. For instance, a doughnut company can increase its relevance by sharing coupons through snaps. Followers can use these coupons to avail discounts on their next purchase. When the company maintains this kind of promo, customers will surely become its followers too due to certain benefits.
Providing Insider Info to Events and Product Launch
Customers are more likely to become avid followers if they feel a strong connection with the company. This can be accomplished through sending exclusive information during product launch and other events. For instance, a representative of the business can send info on certain perks when attending an event. Attendees will surely feel a certain degree of connection to the business when insider info is shared via Snapchat.
Snapchat is a free app that allows users to share pictures and videos. This scheme can help businesses become more relevant and maintain connection to its customers. What businesses need to do is come up with innovative ways to use Snapchat to their advantage.
Instagram was a digital hurricane to the world of images, turning complex photography on its head and squarely placing it in the hands of the average person. A quick capture now has endless possibilities of filters and frames with tonal tweaks styling your snap shot. Loved by millions, from teens to marketing directors, it has one seeming flaw… how do you schedule the posts??
Scheduling sites such as hootsuite and sprout social have championed the industry for all the major platforms and yet the provision for Instagram is noticeably lacking. This is due to Instagram’s tough policy on quality. They don’t want to open up their API so that they can, ‘control what comes into the ecosystem’.
So for those of you lost in a perpetual maelstrom of picture posting, there is a way out! We have collaborated a number of methods for you to interact with the beloved Instagram. Let us know what you think and what you’ll be using!
- Schedugram ( http://schedugr.am/ )
The sneaky folks at Schedugram have found a way around Instagram’s API! You can hear the digital media managers jumping to joy from the rooftops.
The team are hoping that Instagram will not try and block their break though and are banking on the fact that the impending launch of Instagram’s Advertising Service at the start of next year will make them cautious of upsetting any big brands that are currently utilizing Schedugram.
There is also a fear for the site that Instagram would make a u-turn and open up the API, wasting thousands of hours of investment. In an article on the apps website, Schedugram co-founder and chief executive Hugh Stephens says “We’ve invested a lot in this software, all our own capital, and we’d lose that if they opened it soon. We don’t think it’s likely. From conversations we’ve had and media coverage, we know it’s not a primary interest of theirs right now,” Stephens says.
So for now this seems like the best solution to our question, but in this ever evolving and brave new world, it is always important to look at the full story.. which bring us on to our next option.
2. LaterGramme ( http://www.latergram.me/ )
Latergramme is also a great option but seems to have less functionality than Schedugram. Where as Schedugram posts directly to Instagram, Latergramme allows you to upload Instagram posts to its interactive calendar, set the post with your caption and schedule when you want to upload you photo. The app will send a notification to your mobile when it is time to post and you will be prompted to open the official Instagram app to publish the item to your feed.
This adds quite a few more steps to the process as the software has not been able to get around Instagram’s API and whilst it would be useful for a single user, I think it could be very manic if you were managing multiple accounts.
3. Picture Life (https://picturelife.com/)
Developed this year by OMGPOP’s founder, Charles Forman, Picture Life is a cloud storage system to back up all of your images and yes post them to social media networks! Although it is not a scheduling system, we are still including it here because of it’s huge capacity for images and videos. The service makes it simple to collate all of your pictures from multiple platforms into an easily accessible and safe space. Spread over three packages, you can upload from 1,700 to 34,000 images in one place from iPhone, Android and Windows and Mac operating systems.
Rather than being a new social sharing platform, Picture Life is designed to be private. There are an estimated 1.28 billion active Facebook users who upload images daily and with so much digital real estate, it is imperative to have a place to back up your data.
Think it sounds like a good idea? Picture Life give you your first 8GB of secure storage completely free which you can keep private, share with friends via email, text message or URL OR post to social media platforms. This seems like a very sleek operation dedicated to quality so we definitely recommend having a look and letting us know your experience.
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Copywriting is at the core of all communication. It surrounds you everyday in direct mail pieces, taglines, jingle lyrics, webpage content, online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media pages. It is also gleaming at you as soon as you look at your smart phone, laptop and desktop with digital platforms critically planned to return the largest value for your pair of eyes. Are you utilizing these skills for your business though? It’s time it became top of your priority list.
Leaders of business understand copy writings critical position in the digital age. Layout, SEO, consistency and growth hacking are the skeleton of a site but copywriting is the flesh that shapes the whole proposition.
As the traditional market has moved online, your shop window is just as imperative for your business as it ever was, so why risk underselling yourself? Copywriting is the art of concisely conveying your offering and reaffirming it’s quality to your customers. It instills professionalism, trust and above all the necessary edge to succeed. Overlook it and you risk slipping into digital noise, scrabbling for business.
It is critical that companies do not to fall into the trap of believing that a copywriter will magically set profits soaring without any input from them however. Marketing teams need to know exactly what they want to include in their communications to show off their offering in full glory.
Accurate copy will also boost SEO, ranking your site high at the lofty tiers of Google. This makes it even more important to ensure you’re populating the right arena. Work with your copywriter and you will tap into great riches, they’re just a click away.
Originally social media was seen as a frivolous platform for teens to interact and send funny pictures of their cats. Traditional advertising was the domain of the blue chip companies with serious tactics for discerning types with deep pockets. Conversations were one way and glossy print ads dominated editor’s desks as aspirational beacons for the average joe.
This is not the case in 2014 and especially in the Arab world. The continual stream of marketing messages each day disenchants consumers and they are looking for humanity. The global brand leaders are wide awake to this fact and listening with urgency. An average of 70% of the Arab World access the Internet daily and Bahrain leads the GCC spending an average 4.1 hours a day on social media.
There are four prime activities critical to social success – monitor, respond, amplify and lead.
- Monitor. Scan social media feeds, listening to the conversations people are having about your brands, your competitor’s brands and your industry as a whole. These insights will supercharge your product and make it something your customers cannot live without. You are no longer giving them what you THINK they want you are giving them exactly what they NEED.
- Respond. Join the conversation. Why should anyone show any interest in you or take the time to interact if you are stuck alone in the corner? Social strips us to our primal instincts; it is beautifully simple if you are willing to embrace it. Plus you will be the first one on the scene if anything goes wrong. Social media platforms are ideal for exemplary customer service and everyone knows that customer retention is key to success!.
- Amplify. Spread the word and let your customers be your real life brand advocates! We all search for those trusty recommendations from real people apposed to manicured advertising messages. Advocates group together and create communities that are utterly priceless for grass roots growth.
- Lead. Take charge of your own destiny and lead the conversation. Pioneer product launches, offers and industry news. You can shape your niche whilst being continuously in touch with your customer base. It is real time market research that allows your business to be truly dynamic.
Social Media is no longer the fluffy immeasurable media measured in ‘likes’ or ‘shares’, marketers are driving down to the details and report monthly with business ROI figures that translate directly into your business. You can not afford to avoid this crucial asset any longer.. the figures add up.
Networks have been the Holy Grail to spreading news for eons and it as important as ever in the digital age, but where is the humanity? By spending too many hours delving into the digital domain, are we sacrificing our real networking skills?
It is, oh so easy to hide behind a Twitter handle or merely watch other people’s world go by, hidden behind a cyber veil. Whilst contacts may ‘Like’ you or begin ‘Following’ you, how much are they truly engaging in your content? More importantly, how much are you engaging in theirs!
Often we need to just slide back from the computer and venture out into the real world to rendezvous with real people. More than ever we need to surround ourselves with subject leaders. A networking session with industry masterminds can be 10 times more valuable than a one-way conversation from a computer chair.
I’m certainly excited to be stepping out very far and heading 8000 miles to San Diego, California for Michael Stelzner’s, three day Social Media Marketing World conference in March. The top talents in the industry will be holding seminars on the most valuable subjects whilst the halls will be bustling with like minded marketers eager to share inspirations, aspirations and real life, face time!
I will be reporting all about my journey and the evolution of CopyKat Media as a result of this marketing maelstrom. Let me know if you’re going to be there too, I would love to connect!
Check out http://www.socialmediaexaminer.com/smmworld/ for details of the event.
Another example of how acquisition of companies can be a game changer and revolutionary for the parent brand. I wonder how PayPal will utlilise these tech wiz’s.
Originally posted on Gigaom:
It was probably inevitable that things would change after PayPal(s ebay) bought StackMob and its mobile app development platform three months ago. Now that change has arrived. StackMob is shutting down and its people are being pulled into mobile payments, according to a blog post by StackMob co-founder Ty Amell.
Here’s the gist: The platform will stop working on May 11, 2014 and at that time, customers will lose access to their accounts. “This serves as our notice of termination of our agreement with you,” Amell wrote.
“To ease the transition, we are launching a data exporter to help you get all your data out of StackMob in CSV format. If you would like the data you have stored in StackMob, please ensure you export your data before May 11th (the data will not be available for export after this date). If you have any specific questions about…
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