Much has changed in business particularly the marketing aspect since the arrival of social media. Before, businesses were only concerned with traditional outlets like TV, radio, and print ads. Today these aren’t the only marketing outlets that entrepreneurs should consider because social media plays a vital role in business. To remain relevant and ahead of the competition, every business must tap the emerging social media market.
Improving Social Media Presence in 4 Easy Ways
As mentioned, to remain relevant in the field of business, you need to join social media too because this is where majority of consumers right now spend most of their time. Millions of consumers own gadgets with access to the internet and social media platforms and it is only logical to follow them here. But introducing yourself to millions of users of Facebook or Twitter is just the tip of the iceberg. After you have made registered and came up with a profile, you need to maintain these accounts as well. Improving your social media presence is the key to a success social media marketing that’s why it is important that you maintain your social media accounts all the time. Here are tips on how you can boost your presence among social media users.
- Improve Your Social Media Profile
It is important that you build a better social media profile. Think of your business as the applicant and social media users as the interviewer. The ticket to getting hired is a good resume and in this world your resume is your social media profile. As such it is important that you improve your profile so users and followers will have an idea what your business is all about. An incomplete profile is a grave mistake. You may have posted information about your products or services but you forgot to input your address or buying options available. Potential customers remain potential because you failed to inform them where they could reach you.
- Make Your Social Media Account Engaging
It is not enough that you have an attractive Facebook or Twitter page. What’s more important is engaging with your followers. Users are likely to follow you if they know you are hands-on with your page. Answering directly to customer queries shows that there is a human being behind the page who they can interact with. It is important that you maintain this relationship because people feel good whenever their queries are answered.
In contrast, it is important that you answer criticisms too. Unhappy customers can’t be avoided and they will try to tell everyone about it. Shutting them down is not the answer because they will find a way to let other customers know about their disgust. So instead of blocking them, acknowledge their criticisms and reply positively.
- Offer Promotions and Rewards
This is a traditional marketing strategy that works well in social media. Right now businesses come up with all sorts of strategies that offer rewards or promotions to clients. This makes your page engaging to customers as well. The promotions or rewards don’t have to be big. All you need to do is come up with a marketing that will pique their interest. For example, posting a snapchat photo about your latest product will surely create excitement among your customers. Liking and sharing a photo in Facebook and showing it to you to avail discounts can also boost your social media presence since this marketing will certainly create buzz in the social media.
- Pay Attention to the Buying Behavior of your Customers
Your marketing efforts are useless if your customers aren’t there to see it. As such, it is critical that you observe their behavior in social media. This is why it is important that you take advantage of Page in Facebook because it will inform you about engagements done by your customers. If you have this information, it is now easy when to introduce new marketing efforts that will have positive impact later on.
Billions of people are into social media because platforms like Facebook, Twitter, and Youtube allow users to interact with families, friends, and other people in their circle. These platforms also serve as their source of information. Users get information from these platforms which they also share back to their network of friends. The fact that billions of people spend most of their time in social media tells you one thing. In this day and age, it is important for businesses to tap social media to achieve growth.
However, tapping social media is just the beginning. It is not enough that you make your presence in Facebook or Google+ users. It is imperative that you develop a strategy before you enter this virtual environment. Without clear cut social media strategies, your presence will be overwhelmed by the competition.
Benefits of Social Media to Businesses
Most businesses venture into social media because this is where modern consumers are found. As mentioned earlier, billions of people have access to social media – and we have technology to thank for. That’s because advancements in technology provided us with gadgets and tools that allow us access to social media with convenience. Plus, social media makes our day to day lives more interesting. As such, we spend most of our time on Facebook, Twitter, Instagram, Youtube, and more. This trend shouldn’t be disregarded by any business. That’s because people in social media aren’t just regular users. These people are consumers as well.
Developing Strategies for Social Media
Businesses have invaded the social media scene which makes it even harder to compete. As such, it is important that you develop strategies that secure business growth and relevance as well. There is a need for marketing strategies designed for social media because as stated above, users have the capacity to pay as well. One example is Spotify – a music streaming service that allows users to listen to different genres of music. Although the service is free, some interesting features require payment from users to fully enjoy the app experience. This strategy allowed Spotify to earn millions in revenue each month.
Strategies for social media also helped businesses in these platforms to retain their presence. Without these plans, attempts could easily drown as competition among businesses in social media remains aggressive. A plan that would help businesses to remain relevant among users is a must. Lack of social media strategies is the reason behind the decline of users in some social media platforms.
How to Excel in Social Media War
To succeed, there are a couple of things you need to do. Most companies use the most popular social media platforms like Facebook and Twitter. However, you can also use other outlets like Pinterest, Instagram, Snapchat, and Youtube because these channels have their own followers who you can tap.
When you are in world of social media, it is important that you maintain consumer engagement. It’s not enough that you make yourself known to users. You need to maintain their interest to you because that’s how you are able to utilize them. For example, in order to maintain a healthy Facebook Page of your company, you need people who will constantly fill the page with useful information. Interaction with consumers is important to because this creates a feeling of importance among your followers.
Finally, you need to monitor your performance. There are tools in social media that you can use to gauge your standing. This technical aspect of your social media strategy is important because it tells your strengths and weakness as well as opportunities to tap and threats to anticipate.
It is really great to start a company right now because social media makes it easy to run a company no matter how small it is. It evens the playing field because social media is highly accessible even to startup companies. All it has to do is develop a strategy specifically for this environment.
In this day and age, traditional marketing strategies such as putting up ad placements on TV, radio, and newspaper, aren’t the only channels that will guarantee company growth. Today, internet plays a vital role in business. Majority of consumers these days spend most of their time online which is why it is important for companies to tap this market as well. Since internet as well as its users, behaves quite differently, it calls for new marketing strategies. One of the strategies that companies employ to gain following or gain presence online is Growth Hacking.
What is Growth Hacking?
Growth Hacking in essence is a marketing strategy but unlike traditional marketing techniques that we know, growth hacking uses creativity, analytical thinking, and social metrics to sell products and gain exposure. The techniques used by growth hackers allow companies to thrive especially on the internet where competition is fierce. Also, growth hacking is important among startup companies because the strategies are do not require huge capitalization allowing businesses to introduce their products or services without spending much on marketing.
Classic Examples of Growth Hacking Techniques
Some companies we know over the internet used growth hacking techniques to introduce their products and services to people in the web. One classic example is Dropbox. Before Dropbox became a popular cloud sharing site, it struggled to market its services because cloud services weren’t popular in the past. This changed when the company decided to offer users additional storage size every time they make referrals to friends.
Another company that used growth hacking strategy is Facebook. Before Facebook became the largest social media platform, it encountered obstacles too. However, people behind FB thought of an idea that would introduce the platform to web users. One of the techniques they employed was embeddable widgets and badges. These widgets and badges that link back to Facebook were embeddable on websites and blogs. This led to people to sign up to Facebook thus increasing its following in a short period.
Growth Hacking Techniques that can Improve Web Presence
If you are a struggling startup, don’t fret because like Facebook and Dropbox which were relatively small companies back in the day, your company can experience growth too just like them. Here are some growth hacking techniques that you can use to gain following.
- Use Every Social Media Platform Available
Sign up in Facebook, Twitter, Youtube, and other popular social media networks because consumers these days use these platforms on a daily basis. Of course after signing up, take advantage of each social media platform’s features that target followers. For instance, Facebook Page has features that allow you to monitor your followers. In Twitter, you can manipulate your tweets so your announcements are better seen by your followers.
- Engage Target Users
When you come up with a website or a platform that offer web services, it is critical that users continue to use your platform. It is not enough that you have a good idea for a product because if there’s no user engagement, your efforts will be useless. As such, it is important that you come up with ideas that will influence users to use your product often. For example, you can reward users with points each time they visit or contribute in your website. These points can be redeemed for anything they can use. People are now addicted on online games because game developers reward users with points that they can convert into something they can use in the game. This is how you keep your users engaged.
- Incorporate Sharing Options
Most startup companies achieved success through this feature. People become famous over the internet because they are able to share their antics over the web. By applying the same to your product say a blog, it would be easy for you to expand because your users can easily share what they read in your blog. If you are running an online shop, it is important that your platform has options to share to different social media networks. Buyers will likely share in Facebook or Twitter things they saw and like in your website.
- Search Engine Optimization
You can also apply SEO techniques to propel products and services over the internet. Since people are using search engines to find stuff, it is important that you rank first in the search engine result page.
These are some of the techniques you can use to market products or services over the web. It is important that you know who your targets are and you know how to tap them. Traditional marketing strategies are no longer reliable because today’s market behaves differently which is why new approaches in marketing must be used as well.
Hollywood was rocked with a huge scandal recently after nude photos of famous celebrities were leaked and circulated online. Photos of Jennifer Lawrence, Ariana Grande, Kate Upton, Kim Kardashian, Kirsten Dunst, and other high profile female celebrities were posted on 4Chan, an image sharing form. Authorities established that the individuals responsible for the leaked photos hacked iCloud accounts of the said celebrities.
Iphone and Ipad users are granted iCloud service that they can use to store photos, documents, emails, contacts, and other information that can be passed online. By syncing their gadgets to the cloud service, photos and documents are stored automatically. The account is protected by the user’s password. A photo or document can be retrieved if the right password is used.
How Hackers Hacked Famous Celeb’s iCloud Accounts
Apple is saying that it protects the whole service with robust security features. It is difficult for any hacker to get into the system. However, if a hacker acquires the right password, this person can retrieve whatever is uploaded in the owner’s iCloud account. Authorities also believe this was how hackers got into the celebs iCloud accounts by using the right passwords. Others are saying that hackers got hold of the celebs’ password by using a hacking program that exploits the “Find my Iphone” app.
Effects of Celebrity Nude Photos Scandal
Celebrities involved in the scandal are now looking for legal remedies to stop the circulation of their nude photos. Currently, their legal representatives are asking search engine sites like Google and Yahoo to filter search suggestions related to the scandal.
Also, Apple already fixed the security flaw in their Find my Iphone app since the leak. Tim Cook recently said in a journal published by The Wallstreet Journal, they are tightening security to protect its millions of users. One measure would alert users when there is an attempt to restore their iCloud data on a new device, change an account password, or log on to an account using a new device.
However, the scandal created fear not just among Apple products users but to cloud users in general. iCloud is not the only cloud service available. Dropbox is another popular cloud service. Even Facebook, Twitter, and Instagram operate the same way. People whose activities are mostly online are now concerned with the security provided by these platforms.
Surprisingly, the scandal did not affect the sales of the recently released iPhone 6 and iPhone 6 plus. People were speculating that the scandal would affect sales. However, sales of the new Apple gadgets broke previous records indicating that the scandal brought about by the iCloud leak is a separate and unimportant issue to most of its users.
Two of the most popular social networking sites right now – Facebook and Twitter, have recently updated their respective platform to boost profit. In addition, these changes are meant to serve clients better.
Since these two social media giants are used in marketing efforts these days, it is only logical that we get to know what these changes are and how we can utilize them in enhancing presence to our followers. This article summarizes the top 5 updates of Facebook and Twitter and explains how users can use them to market products and services.
5 Updates in Facebook
New Facebook Page Layout
For those who maintain a Facebook page, Facebook just recently rolled out a new layout so owners can better manage their page. In the new layout, you will notice new features such as the New Page Likes tab, Overall Post Reach tab, Unread Messages tab, and Notifications which include clicks, likes, shares, and comments to your page by your followers. These new features will allow you to track your standing each week to see whether your page is making progress or not.
Under the cover photo are several tabs which include “manage tabs.” This feature allows you to add or remove apps to your page. You can use this feature in relation to your Facebook ads since you can drive traffic using this feature.
You can now add scheduled post in your Facebook page. This will allow you to monitor post you have on schedule and when to post them. You can easily view these posts and you can even edit them.
Pages to Watch
You can now add pages to monitor under the new feature called pages to watch under the Insights tab. You can add pages of competitors to see what attracts your market. This will allow you to improve your engagement by looking at the interests of other pages. You can model what your competitors are doing or you can think of other ways that will improve those strategies employed by other pages.
The About Section
This section is for you to add description about your page. However, you can also use this space to add announcements. You can even post websites to inform your followers.
5 Updates in Twitter
Bigger Profile Header
Users are now granted a bigger profile header. Previous, this is located behind the profile picture. Now it is located at the top where people can see what your Twitter account is all about. If you are managing a Twitter account for your business, you can post images of your new products or services like an announcement to your followers.
Bigger Profile Picture
The profile picture just got bigger too. Now, you can add company logo as a profile picture and people will see it clearly due to the adequate size Twitter has allowed its users.
Additional Layout Redesigns
It is now easy for you to manage your page due to several revisions released by Twitter. For example, you now have the option to view your followers as well as monitor what’s currently trending. You can also filter your feed by choosing what feed to appear. You can also filter the Twitter feed to see more videos and photos posted or retweeted by your followers.
In the new Twitter update, you can now see your popular tweets. These are your tweets which have been retweeted, favorited, or replied most by your followers. These tweets will appear larger than the rest of your tweets so you can focus on them.
Like Facebook, you can pin important tweets in your account. The pinned tweets will appear on top so users visiting your page can easily spot them. You can use this feature to pin announcements of new products or services or upcoming promos.
Since the introduction of Twitter in the social media scene, individuals as well as businesses were quick to take advantage of the tool to promote their interests to their followers. Thru tweets, the user can send message in the social media platform that his or her followers can retweet so others may read it as well. Retweeting can be likened to a 21st century word of mouth which can propel the original poster to popularity or fame.
Whether you are an individual who use twitter as a tool to promote your interest or a business owner who use the tool to promote products and services, it is important that you create tweets with the potential to go viral. This is how tweets get retweeted by your followers. And as mentioned, retweets from your followers help your interests to become noticed in the social scene.
So the aim when using twitter is to create viral worthy tweets but the question is how. How can you create tweets that will be shared or retweeted by your followers?
Tip 1 Know When to Post a Tweet
Certain studies revealed that Twitter users are most active during the middle of the week. In one study, it revealed Wednesday and Thursday as the days with most activities (17.2% and 17.4% respectively). But when it comes to retweets, users are most likely to share tweets during Sundays. In addition, the study revealed that users retweet during 10-11PM.
As such, when there’s something you want people to know about you or your business, choose these time and day to post a tweet.
Tip 2 Use Hashtags and Username Mentions
The more hashtags you use, the more chances your message get retweeted by your followers. Studies show up to 5 hashtags in a tweet gets more retweets than a message without a hashtag.
In addition to hashtags, if you mention followers by posting @ followed by a username, your tweet gets retweeted more. That’s because, mentioning usernames creates good relationship with the people mentioned in the tweet.
Tip 3 Use of Photos
This is pretty self-explanatory. If you want something your followers want to know about you, incorporating a photo gets more retweet. A study comparing a tweet without a photo and a tweet with a photo shows a significant contrast between the two. A tweet without a photo gets 0.133 retweets while a tweet with a photo gets 0.404 retweets.
Tip 4 Use Uppercase, Exclamation Marks, and Make Sure Your Grammar and Spelling are Correct
Uppercase really attracts Twitter users. That’s because words in uppercase are implied as kind of announcements. Also, users are more likely to see the announcement clearly when the words are in uppercase. Putting exclamation points also help posts get retweeted. It yields high emotion making the whole message more noticeable. Lastly, make sure that you use proper grammar and spelling in your tweet because words and sentences spelled and constructed properly are more pleasing to read.
Tip 5 Use Most Retweetable Words and Avoid Least Retweetable Words
Make sure that you incorporate words which are found to be retweetable. These words include you, twitter, please, retweet, post, blog, social, free, and media, help, follow, how to, check out, and more. In addition, use action words (verb) because these commands followers. On the other hand, the least retweetable words are game, haha, lol, bored, bed, well, tired, tomorrow, and night.
Follow these tips to create viral tweets. The more people share your tweet, the more the tweet becomes viral.
Without a doubt, Twitter is one of the most effective marketing tools in the internet. It allows individuals or business owners to market their interest, product, or services to their followers. The platform allows users to widen their reach because apart from advertising stuff in the platform through tweets, followers are allowed to repost what they find interesting through retweets or RTs.
Today, Twitter announced that it is rolling out new profile design. Twitter says that the new design will help users to navigate the platform easily. It is more fun to use as well. For individuals or businesses that rely on the tool to advertise or market products and services, the upgrades mean benefit to marketing approaches. These are the upgrades to Twitter’s new profile design and what marketing approach you can connect to them.
Larger Profile Photos means More Brand Exposure
You’ll notice a significant increase in the profile photo size. This means that your followers will be able to see you or your brand. If you have Twitter account for your business, the new profile photo size means that you can now place a logo of your company and people are more likely to see it.
Personalized Header Equals Space for Marketing
Twitter users are now able to put up a personalized header. This is similar to Facebook Timeline Cover. The header is very effective in any marketing strategy because it is another space you can utilize for your marketing approach. You can put in the header a photo of your latest product or service. On the other hand, instead of tweeting announcements of your latest offering, you can take a photo of it or create a banner and use it as the header of your Twitter account. Again, this is another space you can use for advertising.
Pin Important Post
This is similar to Facebook’s highlight or pin feature wherein you can now “pin” a tweet. In the old design, tweets get buried after some time. With the new pin feature, there’s no worrying of losing important tweets. If you have a promo coming up, you can pin the tweet and it will stay on top so your followers can easily see your announcement.
Post Your Best Tweets
Twitter also notices your best tweets and it makes them bigger in appearance so you or your followers can easily spot them. Tweets considered best tweets are those with rich engagements. If your tweet has been retweeted many times it means that Twitter sees it as important. Therefore, it makes the tweet much bigger so everyone will know that it is an important tweet. This new feature means that you need to make your tweets more engaging or more viral so they will be deemed by Twitter as best tweets.
Post Photos and Videos to Remain Connected in Filtered Tweets
Twitter now allows users to select what kind of tweets they want to see. The options are photos, videos, and tweets with reply. Since this feature is available, it is best to take advantage of this if you are a business entity. What it means is that post videos of your products or businesses so your followers will be able to see your presence when they opt to see videos. Likewise, post photos regularly in order to retain connection when followers choose the photos tab.
These are the new features of Twitter and tips on how to utilize them in order to increase Twitter presence. These new features make Twitter much more effective in marketing thus it is only crucial that you use the platform in your marketing endeavor.
There is no doubt about the business industry’s competitive nature. It is quite hard to break into the scene if a business lacks the right resources. This is the reason why some startup companies do not last long because they can’t compete with large companies.
In addition, it is quite hard to compete with other companies right now because tools for marketing have become complex. It is now difficult not to consider internet technology in today’s marketing efforts. However, some companies find it hard to manipulate the technology to their advantage. This is the reason why some companies right now are working with top digital marketing agencies in order to stay in the game.
Enter Growth Hacking Techniques
While some companies rely on traditional marketing techniques, there are those that take shortcuts because they find it inexpensive and effective to use these methods. Right now, digital marketing agencies are thriving due to this kind of demand among startup companies. While large companies have unlimited resources to fund their marketing efforts, startup companies usually don’t have the right resources.
What these agencies offer startup companies is truly unorthodox. They use techniques which are never heard in the marketing scene. Marketers refer to this unusual technique as “Growth Hacking.”
Growth hacking is a term coined by Sean Ellis back in 2010. In his blog, he defined a “growth hacker” as an individual whose true north is growth. This was further expanded by Andrew Chen when he explained individuals working around growth hacking as individuals who are considered hybrids of marketer and coder who look into traditional questions of how to introduce products to customers and answering those questions with A/B Tests, landing pages, viral factor, email deliverability, and open graph.
Is Growth Hacking an Effective Marketing Tool?
This is what people who have come across growth hacking usually ask: is it really effective?
It is really based on perspective. As mentioned, large companies with unlimited resources rely on traditional marketing approach and so they see growth hacking as a weak tool in marketing. However, for small companies, this is the answer to their dilemma.
To give a clear example, AirBnB before it became a popular site for rent out lodging, it was just a small startup company. An opportunity came when it found a shortcut by piggybacking on another site- Craigslist. Users of AirBnB when they posted listings were also given the opportunity to post their listings to Craigslist. In addition, AirBnB also sought people who posted in Craigslist and asked them to post their listings on AirBnB. This allowed the small startup company to gain momentum because it integrated its marketing efforts with the marketing approach of a popular company.
Another company that used the same technique is Paypal. Before, this company was unknown in the industry. But when it integrated its services with EBay, the company became an important mode of payment in today’s online transactions.
In essence, growth hacking is very effective when a company requires an aggressive marketing approach to break into the competition. However, experts are saying that growth hacking is a short term solution because the company has to look into its products and services if it wants to stay in the game. In addition, some growth hacking techniques are prohibited in the field. Like in the case of AirBnB and Craigslist, the latter put a stop on the former’s sneaky technique. It considered AirBnB’s technique as spam.
All in all, there’s no stopping of growth hacking techniques in this highly advanced and competitive industry. As such, it is alright to use the technique as long as it does not produce poor outcomes. Large companies are even considering this approach because they see the potential of these unorthodox marketing efforts.
Businesses these days need to update their marketing strategy to stay relevant in today’s competitive industry. Gone are the days when a business entity can remain relevant using traditional channels like print, radio, and TV. That’s because internet technology plays an important role in everyone’s lifestyle right now. What’s more, gadgets with access to internet have become readily available to everyone while social media apps help connect users thereby increasing the relevance of internet technology. In fact, recent surveys revealed about 2.5 billion have access to internet.
The Rise of Digital Marketing Agencies
Although businesses know the importance of internet and its related tools in today’s marketing strategies, majority of these entities do not know how to utilize the technology. This is probably due to the fact that internet technology is very complex that only a handful knows how to manipulate it.
Fortunately, experts in the field have pooled their resources and knowledge on the matter to put up digital marketing agencies that would help businesses utilize the current technology. With their innovative products and services, businesses nowadays are able to maintain their presence to their customers who are now using internet in their daily lives.
Digital marketing industry continues to grow each day as more and more businesses require this kind of strategy. Now, more digital marketing agencies are put up to answer the growing demand in digital marketing. These are some of the digital marketing agencies which created a buzz through their innovative strategies last year.
“We started BREAKFAST with the intention of creating entirely new products that harness the power of the web, and in turn, change how people interact with it in the real world.”
Breakfast is a distinguished digital marketing agency. It has worked with several known companies by producing some of the famous strategies in the field. One of its notable projects is the strategy it developed for Conan O’Brien’s company. Prior to Conan’s debut on TBS, it sought Breakfast’s help to introduce the show with a bang. Breakfast immediately conceptualized a strategy which used an orange blimp integrated to Foursquare. As the blimp hovered in various places, internet users can check-in into Foursquare. This strategy helped boost Conan’s debut on TBS.
The 2011 Superbowl was one of the most celebrated sports that year. Businesses knew that this event was a big opportunity to showcase their products and services as millions of people tune in to superbowl.
One of the clients that took advantage of the Superbowl was Mercedes-Benz. It enlisted Razorfish to come up with the most innovative digital marketing strategy. Razorfish quickly came up with the first ever “Tweet Race.”
The idea included 4 teams in a 1,400 mile race. Their vehicles were tweaked so it would use “tweets” from followers as fuel. When the team got 4 tweets from their followers, they were allowed to drive for 1 mile. The idea was so clever that it attracted about 21,000 users and generated about 150,000 tweets. This marketing strategy allowed an old company to become relevant in today’s internet driven market.
As mentioned, Super Bowl is a venue that is considered Gold among businesses. Many companies purchase TV spots because the sporting event garners millions of viewers each year. However, one company decided to skip the idea of advertising in Superbowl and that was Pepsi.
Pepsi used to participate in Super Bowl ads but in 2010, it decided to reroute its 20 million dollar campaign fund to a more relevant digital campaign. Its project the Pepsi Refresh Project aimed to fund projects from various participants. It sought the expertise of Huge in order to pull this big ambition. Fortunately, the campaign was a success. It created a buzz in the social media scene and it helped the company establish a closer bond to the community.
Several years ago, we store documents, photos, movies, music, and other types of data in our personal hard drive. The same goes for businesses; they utilize highly advanced storage equipment to store important data and files. Storing files in this manner is quite advantageous because users can easily retrieve files when needed.
The only drawback to this is that personal storage is limited to the amount of space indicated in the platform. For instance, when one store files in his personal computer, the day will come when his hard drive is almost full. A person can either buy a new hard drive or delete files if you wish to store more data from your PC. In addition, files stored in personal hard drives can’t be accessed in other locations. Meanwhile, businesses always deal with the cost of maintaining such platform. Large data storage systems need to be housed perfectly. Businesses need to employ electricity in order to run these things. Meanwhile, they need to employ IT experts for maintenance and troubleshooting. For some, the idea of storing files in personal platforms becomes a burden in the long run.
The Emergence of Cloud Storage
There is indeed a need for an efficient and effective storage system that will allow people and businesses to store files without having to constantly deal with the constraints imposed by personal hard drives. Currently, a new technology called cloud storage provides solutions to these dilemmas.
Cloud storage is indeed the new trend in storing files. Basically, this is a way of storing data to a remote database. The platform is located off site and is operated by a third party. Clients enter into an agreement with the third party in order to use their database. The internet serves as the connection between the client and the database thus it is possible to store or retrieve files anywhere as long as there is internet connection.
Advantages of Cloud Storage
There are numerous advantages to using cloud storage applications. One is the convenience of retrieving and storing of files in any location. As mentioned, a client is only required to have internet connection to be able to access the cloud application. For example, an individual can upload photos in a photosharing site like Instagram and Photobucket. He or she can download photos anywhere with internet connection.
In business, storing documents in cloud applications means cutting costs involved in maintenance of business owned storage equipment. Business owners no longer need to buy large hard drives and no longer need to maintain them in large facilities. Thus, it saves them money in the process.
Growing Concerns of Cloud Storage
Advantages of storing files in cloud applications are indeed true. However, some are not confident with handing out files to third parties. One primary concern is actually security. When an individual uploads a document in a cloud application, there’s a possibility that others will have access to those files too. For example, when the individual’s password is hacked, the hacker will gain access to the owner’s account.
Another concern is the fact that data can be intercepted en route. When a client uploads his file, the data travels for a time. This is when the data become vulnerable to hacking. However, some applications are addressing this concern. For instance, clients are encouraged to use HTTPS when using the internet because this is more secure than the traditional HTTP.
Lastly, a huge concern is that hackers often target the main site or the heart of the cloud storage facility. When this happens, you could lose your files in an instant or they could leak your personal files to anyone. This is the reason why individuals are encouraged to choose cloud applications wisely. Those with good history in security and privacy can be counted on.
Like every technology available today, it must be approached with care. Cloud storage has allowed individuals to store and retrieve data with convenience. Businesses have taken advantage of the benefits imposed by third party cloud storage. The technology has cut costs in order for individuals and businesses to save significant amounts of money. However, everyone needs to be vigilant because there’s always that possibility that hackers will be able to get past security.